## Content

A journey inside the creative process

# CREATIVE MINDS

## Inside the Creative Mind

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We explore the creative mindset. We followed three creators from different cities and disciplines to find out how they develop new ideas. Their insights reveal a shared mindset defined by doubt, curiosity and emotional clarity.

CARLO D'ALESIO
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Lighting Designer
Founder and Partner at D’Alesio&Santoro, Milan
Explore Carlo’s story

JOANA FORJAZ
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Lighting designer
Founder & Architect at Joana Forjaz Lighting Design, Lisbon
Explore Joana’s story

CHRIS MIDDLETON
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Architect
Co-Founder & Managing Partner at Kinzo, Berlin.
Explore Chris’s story

#### ‘Light is a dance between what you see and what you feel.’ - Joana Forjaz

#### ‘The unknown isn’t a fear — it’s an invitation.’ - Carlo D’Alesio

#### ‘Light doesn’t just reveal architecture. It gives it soul.’ - Chris Middleton

## CREATIVITY ISN’T A TECHNIQUE.
IT’S A WAY OF MOVING THROUGH UNCERTAINTY.

#### INTERVIEW | THREE VOICES. ONE CREATIVE JOURNEY

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Three creatives. One mindset. Six questions. We asked Carlo D’Alesio, Joana Forjaz, and Chris Middleton – three creators featured in our brand film to reflect on their process: Where it begins. What it demands. And where it leads.

Discover THE FULL INTERVIEW

### New doesn’t just happen.
New is created

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Creativity begins before there’s a plan. It’s how emotion, doubt and instinct shape ideas into something meaningful.
At PROLICHT, we embrace this mindset because it reflects how we create too.

DISCOVER MORE ABOUT PROLICHT

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### designed to create

Discover the PROLICHT color world
00 Aluminium Natural Anodised go to moodboard
01 Sparkling silver go to moodboard
02 Black Velvet go to moodboard
03 Crystal white go to moodboard
04 Creamy go to moodboard
05 Hampton bay go to moodboard
06 Lagoon go to moodboard
07 Urban forest go to moodboard
08 In the army go to moodboard
09 Rusty angel go to moodboard
10 Rusty rush go to moodboard
11 Milk & chocolate go to moodboard
12 Fade to grey go to moodboard
13 Mysterious grey go to moodboard
14 Twilight go to moodboard
15 Lost dream go to moodboard
16 Purple sky go to moodboard
17 Fresh Oh go to moodboard
18 Funky P. go to moodboard
19 Kissing aphrodite go to moodboard
20 Poseidon´s paradise go to moodboard
21 Blue sky go to moodboard
22 Spring green go to moodboard
23 Mellow yellow go to moodboard
24 Golden heart go to moodboard
25 Gun Metal go to moodboard
26 Champagne Cream go to moodboard
27 Copper Mine go to moodboard
28 Ancient Bronze go to moodboard
29 Jazz Gold go to moodboard
30 OLIVE BREEZE go to moodboard
31 MOONLIGHT SILVER go to moodboard
32 ROSEWOOD RED go to moodboard
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